Showing posts with label crowdfunding. Show all posts
Showing posts with label crowdfunding. Show all posts

Wednesday, 26 February 2020

INTERVIEW - Warren McIntyre

Photo by Jim Byrne
Warren and Heather from the Starry Skies

In October and November of 2019 I was very taken by a crowdfunding campaign by singer-songwriter Warren McIntyre to raise funds towards the recording of his next album with his band, the Starry Skies.

I scrolled through the ways that you could get involved, ranging from a simple £10 donation in return for a digital copy of the album, through to a guitar being raffled, signed vinyl, credits on the record sleeve etc.

What caught my eye, was a house gig.

I've been fortunate to attend a few house/flat shows and I've always loved the friendly atmosphere they create. It was £250 to book Warren and one or two of his band for a stripped back show. But then I thought - I'd like to do more.

So, I explained to Warren that I would like to put on a small intimate show in a pub. It's been a while since I put on a show and it's also been a while since I had an afternoon in a pub! I would underwrite all costs and Warren would receive every penny from ticket sales.

I chose upstairs in The Doublet Bar, Park Road, Glasgow. It's a good traditional pub and very music friendly. 45 tickets went on sale at 1pm on Wednesday 15th January and by Thursday 16th January they had sold out! So that is £450 towards helping an artist create music and art.

Read on for a very honest interview with Warren that takes in; him annoying his parents after discovering pop music, his first band at the age of 12, bands he has played in, what it means to be supported in his art and a little bit of what to expect if you are lucky enough to have a ticket.

Starry Skies have a new digital single Sweet Honey Blue coming out on 20th March and you can pre-save it on Spotify if you follow this LINK


EF - Can you remember when you first became interested in music? Was it a certain song or band?

Like many people, I first became interested in music through the music my Mum and Dad were listening to and remember they were big Beatles and Elvis fans. The first song I remember being obsessed with though was the very unfashionable Drift Away by the Doobie Brothers when I was about 8 years old.

We were on a family holiday at a caravan site in Tighnabriaich with lots of other friends of the family and I was playing the song over and over again and singing along with this wee cassette microphone. When I say over and over, I mean like for hours at a time and eventually the tape was 'lost' as no-one could take it anymore. It was only years later in reflection I realised it may not have been lost at after all!

Then when I was twelve I got hooked on punk rock and joined a band called the Revs playing drums on songs by the Clash, the Fall, Sex Pistols and the Cure. Then after a year or two as a drummer, I retired and listened mostly to the Velvet Underground and Iggy Pop and the Stooges albums on repeat.

EF - When did you first pick up a guitar? How quickly did you get to grips with it?

A few years later my Dad's friend came to visit one day with his son Peter who had just been for his guitar lesson and had his guitar with him. He played me House of the Rising Sun, Wild Thing and some Spanish guitar stuff and I straight away wanted to be in a band. I managed to get a guitar nearly straight away, using my birthday and Christmas money and started trying to play. I point blank refused to get lessons as my Dad suggested and wish I had now as it took me years to get anywhere near competent and I still can't really understand timing or scales or any musical theory very well. And when I say very well, I mean at all!

It often amuses or annoys people in equal measure how easily I can screw up counting to four. This is mostly the reason I always make sure that I play with people who are much more musically able than I am and  top of their game.


EF - When did you first record one of your own songs? What are your memories? And do you have a standout studio moment from your years playing and recording?

The first time I recorded was with the Revs when I was 13 and we recorded Killing An Arab by The Cure, Bingo Masters Breakout by The Fall and English Civil War by The Clash. We were three-piece and neither Steven or Brian, who were the singers, wanted to sing The Clash song, so I ended up singing it and it turned out I was a better singer than drummer. This is not to say I was a very good singer but I was god awful at the drums and keep meaning to get it put in digital form so that I can let drummer friends hear it to give them a laugh.

Standout moment recording was probably recording at Toerag studios with Liam Watson because it was all done live on to 8-track and you left the studio after 3-days with the finished record.

This said, I have enjoyed making every record and always worked with great producers such as Johnny Smillie who is very much the man in demand these days, and more recently with Matt Harvey who is amazing at string arrangements among many other things.

EF - What bands have you played in through the years?

I have played in loads of different bands over the years and perhaps it's not always been the smartest move, but whenever the line-up changed, I have tended to fold the band and start afresh under a new names. So to date; I have played drums in the Revs and sung in Atomic Clocks, Exhibit A, Sunclocks, Moondials, Hippy Toys, Whiteout, Ducks and now Starry Skies.

Been a bit silly in some ways as always starting afresh means you lose any momentum the name has established. I've made the decision though to stick with Starry Skies from now on, come what may.


EF - You're crowdfunding the costs to record a new album. This is becoming 'the norm'. What are the pro's for you as an artist?

Yes, lots of fans and friends of the band have been really generous and basically paid for the record upfront with a number adding extra to come into the studio to add handclaps to a track or buy a house concert. It has been very kind of them and we really appreciate it. This support means that we can make the album quicker than we would have been able to do if just saving up for recording and pressing costs.

EF - What's the response been like and what are your plans for the album?

We have been blown away by the positive response and there are so many brilliantly supportive and lovely people out there and we feel very privileged to know so many of them. Money can be tight these days and not everyone is in a position to help through crowdfunding but have supported us in other ways. Encouragement and support can come in many forms and it's something I'll always appreciate.

EF - One of the options in the crowdfunder was to book you to play a home show. Instead, I asked if I could book a pub and put you on. What can people expect from your intimate afternoon show at The Doublet?

Well, that is a good question and we were really chuffed that you came up with this idea so have been working hard to make sure it is a great show for everyone coming. The fact that it sold out in 24-hours was a surprise, so we have to make sure it is as good as we have ever played.

We'll be playing through songs from the first and second Starry Skies albums along with a selection that will be on the next album. So basically we will be playing songs from all the records. To give ourselves a wee challenge I'm keen to play my favourite song of all time which is a song made famous by Ray Charles, although it is not so easy to sing, so still working on that, and one by my other favourite singer Nina Simone. We are planning on having all three strings there along with the two guitars, so not quite sure how we'll cram in but where there is a will there is a way!

Warren singing Nina Simone in 2015




Friday, 3 June 2016

Last Night From Glasgow Records launch

Stephen Solo captivating the LNFG launch crowd

Well..... I’m not quite sure what I was expecting or hoping for from the launch party of Last Night From Glasgow Records last night, but I’ve been buzzing all day and I really don’t think it could have gone any better.

You can read my blog from March on co-founding the label. Rather a lot has happened since then!

Our first four releases are sorted;

Mark W Georgsson (and friends) - The Ballad of the Nearly Man, AA-sided 7-inch single

Emme Woods - I Don’t Drink To Forget, 7-inch single

Stephen Solo - Pii, USB credit card album

TeenCanteen - Say It All With A Kiss, album

We also have acclaimed Scottish photographer Brian Sweeney on board as artistic director. Brian has shot the cover art for the first two releases and is currently editing videos. I’ll be blogging about both as soon as they are ready for release.

We have also surpassed our target of 100 members! We were going to cap it at 100, but the interest levels are high so we’ll review at 125, but will definitely cap at 150 for management and admin purposes!

Alan Morrison also wrote a lovely piece on the label HERE

But on to last night....


Doors were at half seven on a scorching day in Glasgow. Entry was free, invite only, I did wonder if people would just go to a beer garden or a park, but no, at 7.45pm people started to trickle into the brilliant loft space up the stairs in the Old Hairdressers and we were on.

One of the many magical things about last night was the fact that so many people came on their own. It was a members only night (with the odd guestlist place for friends of the artists). We could manage a few plus ones, but couldn’t accommodate one for every member.

This created a great atmosphere. People were introduced to each other, talked about how they found out about the label, where they were from, their taste in music. It was lovely to watch and be part of.

One girl Kerry told me that she had felt disconnected from the music scene since becoming a Mum almost 3-years ago and joining the label had made her feel part of it again. The six of us who formed the label naturally roped in some friends at first to get things going, but now it is purely organic and growing by word of mouth. So it was brilliant meeting people we had only previously spoken with online and hearing them talk so enthusiastically about our idea and venture.

Ian, Ross, me, Joe, Andy and Stephen - the ‘board’ of LNFG Records 

The six of us, Ian, Ross, Stephen (not solo), Andy, Joe and I got up at the start to thank everyone for their faith in us and our idea for the label and then it was on with the show.

Stephen Solo was on first. I’ve known Stephen for 7-years and I had never seen him so nervous. We’re releasing (not officially until August but you can buy it now) an album he recorded on his iPhone6 called Pii. Stephen pretty much made it up as he went along and never intended for it to be released, let alone played live.

So Stephen introduced himself and his worries about his performance. He then promptly sent jaws dropping and spines tingling all over the room with a truly stunning 5-song set. The crowd responded warmly and Stephen delivered.


There were many brilliant moments from last night, but one that will live long in the memory was Stephen’s performance of Crying Because (Love Is Everything) which was utterly gorgeous. Backed only by a ukelele and a little bit of effect on his voice, Stephen produced a moment of emotional genius.

Watching people congratulate Stephen afterwards warmed my heart. Hearing that someone told Stephen’s wife Hayley that the £50 membership for the label was worth it just for that performance was incredible.

You can watch the homemade video (also recorded on his iPhone6) below and order his astonishing album on a supercool USB credit card HERE


So I mentioned there were many brilliant moments from last night. Another one was the fact that no-one spoke during songs! Maybe the odd whisper, but you could listen to and enjoy the artists! I’m amazed at going to gigs where people constantly talk through a show.

Next up was young Emme Woods who used to release under the guise of Something, Someone until she recently bought an electric guitar and sent us her first demos.

Morgan (Emme) played her first set with an electric guitar and cleverly created little riffs which she looped to create grooves, delivering a beautiful heartfelt set that again gathered a great response.

Morgan had the confidence to play a song that she had only just written and she also delivered an ABBA cover version (SOS), stripping it back to the bare bones to let you hear the dark lyrics beneath the shiny pop song.

Morgan’s single will be out in July before her headline show at King Tut’s on July 25th.

Cover art for Emme Woods debut single

Headlining the show was Mark W Georgsson, our first release OUT TODAY

Prior to Mark coming on, I had the pleasure to say a few words to thank Brian Sweeney who then premiered the video to accompany the single. It is beautiful and I’ll be blogging on the single and the video as soon as it is ready.

Brian also said a few words; highlighting how the label is encouraging artists and creativity. It is a genuine pleasure to have him on board.

Mark had pulled together a 6-piece band to back him. Their soundcheck was wonderful, the band were shit hot and could jam away no problem, creating a brilliant loose country vibe.

Mark and friends in soundcheck

Tino, Michael and Robbie from The Bar Dogs, Richard and Dave from The Strange Blue Dreams and the gorgeous Katie McArthur to duet on the single.

They looked the part, a double bass for some songs, a violin, Mark and Tino interacting superbly on guitars. And they sounded the part, delivering a set that ranged from beautifully sparse ballads to blistering country rock, with the odd Americana gem in between.

And then there was time for everyone to mingle and chat some more. The support and feedback about the label and the night was pretty mind-blowing.

Stay tuned!




Thursday, 31 March 2016

Last Night from Glasgow Records

So....I have co-founded a record label! Along with 5 friends I have co-founded Last Night from Glasgow Records (or LNfG Records). Top marks to anyone who guesses where the name came from!

Here is a little information about the label that may be of interest;

Objective - to help unsigned artists release their work (mostly) via vinyl, to promote and help them in any way we can.

Music - anything goes....well, almost. I don’t think we’ll release any heavy metal! We would love to release music we fall for - creative, interesting and melodic, music we think warrants a helping hand or platform. At present we need artists to come to us with release ready material (who knows - if things go well in the future we might be able to fund studio time)- electro, pop, guitar pop, americana, soul, funk, disco..... don’t be shy, but be good and be confident and passionate about your material.

Crowdfunding/label members - the label is essentially founded on the crowdfunding principle which makes so much sense. We want to get 100 members (we have 72 at the time of going to press) to help fund a number of releases (5 or 6) each year. Potentially more depending on how sales go.

The label is strictly not-for-profit - All profits will be split between the label and artists, with all of the labels profits being reinvested for future releases.

Membership benefits - Each member will receive each release, so the artist has essentially sold 100 records from the off (106 including the board). We’ll be printing runs of 300, so 200 (196) will be up for sale to the public. Each member will also gain access to exclusive label launch parties and in short play a huge role in helping some amazing artists release records.

Membership fee - Is £50 per annum and I can guarantee that members will get value for money in terms of releases, involvement and lots of fun at gigs and parties.

LNFG 001
A - The Ballad of the Nearly Man - Mark W. Georgsson featuring Katie McArthur   
AA - Söngur hins mædda manns - Sigríður Thorlacius ásamt Arnari Guðjónssyni
The first release on Last Night from Glasgow Records will be a AA sided 7-inch single involving the singer-songwriter Mark W Georgsson and friends.

Around the time Ian and I began to discuss forming a record label (I’ll save that for another blog but Ian first emailed me on January 22nd and we only met for the first time shortly afterwards!), Mark also contacted me with an album he had finished recording. It is a beautiful Celtic-Americana-Folk album produced by Rod Jones from Idlewild. I really fell for it (completely different from Mark’s former pop punk band Velveteen Saints who I really liked) and told him about the idea for a label and wondered if he would be up for releasing something.

Mark was keen to launch his solo career and we hit upon the idea of a double AA side featuring his song The Ballad of the Nearly Man which is friends in Iceland have also recorded in their native tongue for the flip side.

Both versions are absolutely beautiful and I am thrilled that we are launching our label with such a stunning 7-inch single. Arnari (male vocalist on the AA side) is the singer from cult Icelandic band Leaves.

Mark’s connections don’t end there, he is also friends with acclaimed Scottish photographer Brian Sweeney who is a fellow Albion Rovers supporter - there are not too many, so I think they all know each other! Brian has kindly provided 2 stunning images from football grounds in Scotland and Iceland.

If you’d like to find out more about the label visit;

Website
Facebook
Twitter


Artwork for LNFG 001 - Pictures by Brian Sweeney






Sunday, 18 October 2015

Pledge Music




Quite a few of my recent blogs have been decidedly retro - anniversaries of classic albums or shows. I am extremely fortunate that many of the bands and artists I got into in my teens and early 20's are still around and I do enjoy looking back at their classic albums and blogging about their current activities. However I want to ensure that my blog allocates space to plenty of new bands and artists that I enjoy and also some of the issues they face.

So I thought I would write a blog about a recent (indeed a current) experience I have had with my sisters band TeenCanteen - one that should be of interest to a lot of DIY/unsigned bands.

The experience involved the crowd funding platform Pledge Music and I have to say that it has been extremely positive -so read on if you want to find out more...I hope this may help some bands or artists in the future.

The cost of being in a band

Some people really have no idea how much money you need to be in a band, even a relatively small one - equipment, rehearsal studios, travelling to gigs/touring, recording - studio time, production, mixing, videos, releasing..... believe me, it can all add up...especially if things start to get serious.

Most bands will put in their own money and any money they make from gigs, PRS or self releases then goes straight back into doing it all again. Unless you have a (major or large indie) label, sponsor, backer or you make some serious money from a song or release, then money is a constant worry.

Funding a serious start-up or DIY band is a serious issue.

Crowd-funding and Pledge Music

I first came across Pledge Music a few years ago when I was managing the Vigo Thieves. Pledge were very interested in capitalising on the interest Vigo Thieves were generating through their use of Social Media. Engagement with fans is something that singer Stevie Jukes is something of a specialist in - in person and online. To this day I remember Stevie hand delivering me Vigo Thieves first EP with a ticket for their show at Sleazys. Online - competitions, asking fans for their opinion, pics, updates, videos...it all helps. Social Media is essential for crowdfunding.

Vigo Thieves at King Tut's

Like a record label - Pledge have an A and R team, so, like a record label - Pledge need to find bands to make money. They get a commission, so it is in their interests to take on bands that will achieve their target and hopefully smash it.

Pledge Music was and is, an interesting, yet extremely simple concept - fan funding, or crowd funding. It is now part of common culture. People interested in a project help to fund it - simple! 

So if you are in a band, Pledge Music have the format, skills, knowledge and experience to help you set up a fundraising project; for the vast majority of bands this is to raise funds to record an album. Not cheap!

Funnilly enough I did something on a much smaller scale with the band Sonny Marvello when I managed them. We raised some decent money through shows at Stereo in Glasgow, but also set up a Fanclub - the 100 club. Only 100 members and you got a mini-acoustic album, access to a secret show at a vintage clothes shop in Glasgow (what a night that was!) and a badge. It sold out in a few days and raised £1,000 for the band. Crowd funding - it works if you offer the right event/product/project, promote it correctly, deliver and thank.

Good studios like Tape in Edinburgh, Rocket Science, Cava or Gorbals Sound in Glasgow can cost £400+ per day. Smaller studios like the brilliant La Chunky or Green Door in Glasgow are around £200 per day. So if you're laying down 10-tracks and recording everything separately - you need a good number of days. (please correct me if I am wrong on any prices)

So for recording, mixing and production of an album, you can be looking at a fairly considerable sum. Not the kind of money most bands have lying around.

Cava Sound

Vigo Thieves decided against Pledge Music in the end, largely because at the time it was pretty untried and untested. In 2015 it is fast becoming one of the best ways for small and also for large bands to engage with fans and to fund projects; The Libertines are one of the biggest bands to currently be using Pledge. Cast, Marillion, Reverend and the Makers are others. Do The Libertines need a record label in this day and age when they already have a huge fanbase? 

In Scotland, Roddy Hart and the Lonesome Fire are a band who have embraced crowd funding and Gerry Cinnamon is an emerging artist who has smashed his Pledge Music target to fund his debut album. Gerry is an artist who wants complete control, no compromise- he has it.

Gerry Cinnamon

My sister Carla has a band - TeenCanteen - and she asked me if I could help her raise the remaining funds required to complete their debut album that they are working on at Tape Studios in Edinburgh. They had found the right studio and producer, recorded 4-songs (in Mono), but needed a cash injection to complete the album.

I spoke with Pledge, they liked the band, their engagement via Social Media was strong (despite the fact they maybe didn't have the follows or likes of other bands), they had good songs and videos, good support from the likes of 6music and they also liked the fact that as well as being a music fan, I am a fundraiser by profession. 

I worked with my sister and the band on setting up the Pledge project. We set up a range of ways that fans could get involved to help the band complete their album..... Stripped back home sets, a live album, limited artwork, TeenCanteen cover versions, appear in a video, do handclaps on the album, a Skype harmony lesson, handwritten lyrics....something for everyone ranging from £10 to £350 with loads in between.

We couldn't believe what happened next.... but before that, check the video below....



22/09
TeenCanteen launched their Pledge Music campaign, spending a small amount on Facebook advertising and sending an e-newsletter to fans.

23/09
The campaign is almost at 50% within 24-hours with pledges towards TeenCanteen doing cover versions and a stripped back home concert helping with a large percentage of that total. Cover versions were £50 and a home show was £350.

In Fundraising Terms people pledging for a home concert are like your major donors - pledging a substantial amount and really making a difference.

But like fundraising - for a crowd-funding project to really work - you need a variety of income streams. Look at Comic/Sports Relief for example, they have big shows, big challenges, people holding events for them, but they also need people texting at £5, £25 or going online and donating whatever they can.

They are also great with the films they make, highlighting the difference you can make. So the video above definitely helped.

24/09
Carla posts a short Thank You video on Facebook as the campaign reaches 54%. Within a few hours this leads to cover versions and home concerts selling out and an increase towards other pledges; including the Skype harmony lesson.

In fundraising - thanking your donors properly is of paramount importance. It strengthens relationships.



24/09
The campaign reaches 94% and Carla posts a video of an excited Chloe running around the pub they are in - leading to the campaign breaking 100%.

Another great example of thanking and showing how much it meant to the band.

25/09 
The campaign breaks 100% and Carla posts a thumbs up thank you picture leading to more pledges. 

27/09
A further thanks and a reminder that there are still loads of things like handclaps on the album available.


The campaign remains open and pledges are still coming in, even though the band are concentrating on communicating with pledgers rather than promoting the project.

We are now in the process of sorting out everything that needs to be done - communicating with fans, timelines for recording covers, letting fans know recording dates for handclaps, letting people know when they will be sent things, working out availability for home concerts..... I guess this is when a manager comes in handy - or someone like me who can help.

What is really interesting is that it is truly fans that have embraced the Pledge campaign. 98% of the pledgers are non family/close friends. They are proper fans who have read about the band, or heard them on 6Music or caught them at a festival or supporting someone.

This is something that has given my sister a huge confidence boost - the fact that the songs she has been writing in her bedroom and creating with her friends is generating real love and people want to help her make the album.

Music fans - supporting a band to create music = is it really that simple?!