Embrace are back with their first new material since 2006, with Danny McNamara stating the band had been away so long because they were unwilling to return with an album unless it was better than their 1998 debut 'The Good Will Out'.
"That was the rule we set, and I think we've done that. If I was going to explain Embrace to a person that had never heard us, I'd play them 'All You Good, Good People', from our first album, 'Ashes' from 'Out Of Nothing' and this new album from start to finish."
"Some people who've heard the single have said it's not what they'd expect from us and that it doesn't sound like Embrace, but I think we've always moved things forward and tried new things. We've been away for quite a while, and for us this feels like natural evolution."